Goulden Reports

No1 Priorsfield, Marlborough, Wiltshire SN8 4AQ   

Telephone +44 (0) 1672 513316   Email info@gouldenreports.org

Copyright © 2024 Goulden Reports. All rights reserved.
Last updated: 03 January 2024

+44 (0) 1672 513316

Cookie Policy

Privacy Policy

About Us What's New Proprietary Consulting Our Clients Links Publications Library Enquiry Form i-mailinglist Home Our Services Contact Us


Proprietary Consulting

Customer Satisfaction


Proprietary Research

Loyalty Research

Our Approach

Customer Insight - Understanding your customer's needs


Customers are a company's most valuable assets. Without them there is no business. Customer satisfaction based on meeting or exceeding expectations is essential for long-term survival. However, achieving and maintaining high levels of customer satisfaction and loyalty no longer depend exclusively on maintaining the quality and value of your products or services.

Customers place increasing value on the intangible aspects of their relationships with suppliers, which can be both more difficult to understand and more liable to change. Customer requirements change in response to the pressures placed on them, but are also significantly influenced by offers made by competitors. In today's dynamic markets it is essential to monitor the evolution of customer needs and the performance of the competition.

Internal sources of customer intelligence cannot provide you with an unbiased and ongoing understanding of current and potential customers needs. Nor can they track your customers' perceptions of your performance and compare you with your key competitors. This is where Goulden Reports can help.